You Became a Fitness Coach, Not an Admin
Meet your coaching assistant. Manage clients, build meal & workout plans, track progress, and get AI-powered insights - built for personal trainers and fitness coaches.
Free to explore - no credit card - up to 5 clients, forever
Fitness coaching shouldn't feel like this
After speaking with dozens of personal trainers and fitness coaches, the same frustrations keep coming up.
Workflow scattered across apps
"I have my meal plans in one app, workouts in another, and check-ins in a spreadsheet. Nothing talks to each other."
You pay more as you grow
"Adding 5 clients costs me another £25 a month. I'm being punished for growing."
Admin work that compounds
"Every new client means more plans to update, more check-ins to review, more forms to chase. It adds up faster than you'd think."
You lose clients you could have saved
"I didn't know she was thinking of quitting until she already had."
Client patterns slipping through the cracks
"I track everything - weight, photos, measurements - but nothing tells me who actually needs my attention."
How Assistant Coach Solves This From Day One
Real features, ready to use
Side-by-Side Photo Comparison
Compare client progress photos across weeks with an interactive before/after slider. See visual changes at a glance without digging through old check-ins.
- Before/after slider for any two check-in dates
- All photos organized chronologically by check-in
- Spot visual progress your clients might miss
Review Their Form, Frame by Frame
Your clients film their lifts. You coach the technique - right on the video, where words fall short.
You Draw Right on the Video
When a client logs a workout with a video, pause on any rep, draw on the frame, and pin a comment to that exact moment - no paragraph trying to describe what to fix.
- Pause any rep and draw right on the frame — circle the knee, mark the bar path
- Pin your note to the exact moment it applies to
They See Exactly What to Fix
Your annotated frame and timestamped note land in their workout log. They tap the comment and see precisely what you marked - at the exact second it happened, right on their phone.
Review Their Meals, Plate by Plate
Writing the plan is the easy part - knowing whether they actually follow it has always been the blind spot. Now every meal your client logs comes back to you, measured against the plan you built.
Clients Snap Their Meals
From their phone, a client photographs a meal and taps which planned meal it is - a two-second habit, no calorie counting or food database to wrestle with. The easier it is for them, the more you actually get to see.
- One tap from the client app - nothing to download, no macros to log
- They tag the planned meal, so every photo reaches you with context
- Low-effort enough that clients actually keep it up
You See How It Stacks Up
Each meal lands in your queue already sized up against the plan you built. The assistant tells you at a glance - on plan, lighter, or heavier - and drafts your reply, so you can coach a whole roster's nutrition in minutes and catch someone slipping between check-ins. You edit and send in your own words.
- See who's on plan and who's drifting - before it stalls their progress
- Grounded in the meal you built them, not a generic calorie count
- Reply from the draft in seconds - your clients get feedback while the meal still matters
More Tools in Your Toolkit
The extra tools that save you time as your client list grows
Your Own Demo on Every Exercise
When you're not in the gym, clients are left guessing how a movement should look. Put a demo on any exercise - record your own or add a YouTube link - and it's waiting the moment before they train it.
- Record your own - your cues, your standard - or link any YouTube video
- Set it once; the demo shows on that exercise for every client and every plan
- Clients tap 'Watch demo' right inside their workout - no guessing, no leaving the app
A Client App Under Your Brand
A mobile experience under your coaching brand where clients check in, track goals, and log workouts
Submit Check-ins & See Coach Feedback
Clients submit weekly check-ins with photos, measurements, and notes - then see your personalised feedback right in the app.
- Guided check-in form with photo uploads
- Full check-in history with week-over-week comparisons
- Coach responses displayed inline - no back-and-forth messaging
Your Own Coaching Website + Lead Inbox
A professional website where prospects find you, and a pipeline to turn them into clients
Watch the walkthroughYour Own Website on the Internet
Not just a profile inside an app - a real website at your own address that anyone can find, visit, and reach you through. Share the link or let prospects discover you online; either way, your coaching finally has a home on the internet.
- Your own page at yourname.coachpage.fit
- Bio, specialties, certifications, and social links
- Booking link integration (Calendly, Cal.com, etc.)
- Customisable inquiry form to capture leads
Manage Leads in One Place
See every inquiry as it comes in. Track where each prospect is in your pipeline, add private notes, and convert them into clients with one click.
- Every inquiry lands in one inbox with status tracking
- Filter by New, Contacted, Qualified, or Closed
- Private notes and follow-up tracking per lead
- One-click convert any lead into a client
Your Assistant Gets Smarter Over Time
AI that understands your clients' data and helps you coach more effectively
AI Trend Analysis
Get a detailed analysis of any client's progress across weeks and months. The AI reads everything — check-ins, photos, metrics, workout logs — and surfaces the patterns that matter.
- Analyses check-in history, photos, metrics, and workout logs
- Streams a structured summary with key patterns and red flags
- Suggests specific coaching actions based on the data
AI Response Drafts
Review a check-in and get a draft response in seconds. The AI reads your client's data and matches your coaching tone — you edit and send.
- Reads the client's check-in data, history, and your coaching style
- Drafts a personalised response you can edit and send
- Cuts response time from 15 minutes to 2
AI Workout Coverage Analysis
Building a program? Let the assistant check it for balance. It reviews the whole plan - muscle groups, volume, and frequency - and flags gaps or overlap, so every client gets a well-rounded plan.
- Checks every muscle group across the week for balance and gaps
- Flags what's overworked and what's missing before your client feels it
- One click from inside the workout builder - no extra setup
The full core coaching toolkit
included on every plan, even FreeClients & check-ins
- Client dashboard with check-in queue
- Check-in tracking & reviews
- Progress photo comparison, with weight & measurement trend charts
- Client profiles (stats, history, medical, dietary)
- Custom forms & questionnaires, tailored per client
- Goal tracking & progress notes
- Weekly habit goals (steps, sleep, water, workouts)
- Coach notes with search, turned into dated to-dos
- One to-do list across every client — check-ins, videos and meals waiting on you
- Automated check-in reminders, sent in your name
Nutrition
- Meal plan builder, with alternate options for each meal
- Calorie & macro calculator from client profile
- Food library with macro data
- Regional food libraries: Brazilian, German, Indian, Spanish & Serbian
- Clients log meals by food with live calorie & macro totals — or a photo when they're eating out
- Every logged meal comes back to you, measured against the plan you built
- Printable meal plans (PDF), and save any plan as a template
Training & programming
- Workout plan builder with supersets & circuits
- 900+ exercise library, plus your own private exercises
- Exercise demo videos (your own upload or a YouTube link)
- Review every logged session set by set, against last time
- Pause a form video, draw on the frame, pin feedback to the second
- Ask a client to film a specific lift
- Log a session yourself, for in-person clients and catch-ups
- Printable workout plans (PDF), and save any plan as a template
What your clients get
- Your own branded client app, installable on their phone
- Their plans, goals and check-ins in one place, with PDFs to download
- A workout logger that keeps working with no signal
- Rest timer, personal records and a workout calendar
- Your feedback pinned to the exact rep, and they can reply
- Guides and videos you share with them
- They're told when you update their plan
Winning new clients
- Your own coaching website at yourname.coachpage.fit
- Lead capture form built in
- Leads inbox with status tracking, notes and conversion to a client
- Website visits and enquiries, and which channel each one came from
- A "Book a consultation" link to your own calendar
Switching over
- Import your whole client list from a spreadsheet
- Bring your exercise library across from a spreadsheet
- Clients can bring their training history in from FitNotes
- Moving from another platform? We'll help you get your data across
- Export all your data anytime
Unlimited Clients. One Price.
Whether you're a personal trainer with 20 clients or a fitness coach with 100 - one price.
Free
- Up to 5 clients
- Ask the assistant · 15 actions a month
Starter
Billed annually (£198/yr)
- Unlimited clients
- Ask the assistant · 100 actions a month · 6× more usage than Free
- Priority email support
Pro
Billed annually (£354/yr)
Pro gives you a real assistant
One that gets to work the moment a client logs a meal or uploads a workout video, so the meal estimate or video review is ready before you ask.
More will happen automatically soon
- Unlimited clients
- Ask the assistant · 500 actions a month · 5× more usage than Starter
- Brainstorm in ChatGPT and Claude
- Priority email support
- Voice input
- Social media content generator
- Client payments
- Proactive client retention alerts
Not sure which plan fits?
Let me walk you through it - no pressure, just a quick personal demo.
30-min call with the founder - zero commitment
See the Live Product with a Sample Client
Enter your email and step straight into a guided tour with a sample client. See the real product - check-ins, meal & workout plans, progress tracking, and coaching tools - free, no credit card, in under 2 minutes.
See the real product in action with a sample client - free, no credit card, in under 2 minutes.
Yashasvi Girdhar
Founder & Builder
After 5+ years building intelligent systems at Google, I left to pursue fitness. Achieved 10% body fat, got certified as a fitness coach, started coaching, and now I use Assistant Coach daily to coach my own clients - so I know firsthand which pain points actually matter. Your data stays private and secure because I built the platform myself, with the same engineering standards I applied at Google. And if you ever hit an issue, you talk directly to me - not a support ticket queue.
Watch how I use Assistant Coach
Real product walkthroughs from a coach who uses it daily. New video weekly.
Free Practical Guides for Personal Trainers and Fitness Coaches
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Assistant Coach is an all-in-one platform for personal trainers and fitness coaches. It manages client check-ins, builds meal and workout plans, runs a branded client app and your own coaching website, and uses AI to draft check-in responses and surface trends — so you spend less time on admin and more time coaching. Unlike most tools, every core feature is included on every plan, including a free plan for up to 5 clients.
No. Assistant Coach is designed as a smart assistant for the coach, not a replacement. The coach makes all decisions - the AI handles data analysis, surfaces insights, and suggests actions so the coach can focus on strategy and client relationships.
An assistant action is one thing you ask the assistant to do: draft a check-in reply, analyse a client's trends, check a workout plan's coverage, review a form video, or estimate a meal from a photo. Each one uses one action. The Free plan includes 15 actions a month, Starter 100 and Pro 500, and you can buy top-ups on any plan. On Pro, the assistant also estimates meals and reviews workout videos automatically, without using your actions.
Yes. The Free plan gives you up to 5 clients and 15 assistant actions a month, with every core feature included - no credit card required, free forever. Beta coaches on paid plans also get 50% off for lifetime.
Yes. Your data is stored securely on encrypted servers. We never share client data with third parties or use it to train AI models. You own your data and can export it anytime.
Assistant Coach is free forever for up to 5 clients (15 assistant actions a month) with every core feature included. Paid plans are on beta pricing right now: Starter is £19.50/month, or £16.50/month billed annually, and Pro is £34.50/month, or £29.50/month billed annually. That is 50% off the standard £39/month Starter and £69/month Pro, and beta signups keep their beta price for life. Every paid plan includes unlimited clients, every core coaching workflow (check-ins, workout logger with inline video review, meal and workout plan builders, client meal photo logging, goals, client notes, coach website with lead capture, full data export), and AI woven through.
You get direct access to the founder - not a ticketing system, not a chatbot. If something breaks or you need help, you message me personally and I'll sort it out. I'm a coach too, so I understand what you need.
Yes. Every coach gets a professional website at yourname.coachpage.fit with your bio, specialties, certifications, and social links. It includes a built-in contact form so prospective clients can reach you directly. Every enquiry lands in your leads inbox where you can track status, add notes, and convert leads into clients - all included on every plan, including Free.
Every plan includes: client dashboard with check-in queue, check-in tracking and reviews, progress photo comparison, meal plan and workout plan builders, client meal logging with coach review, goal tracking, coach notes, a branded client app, your own coaching website with lead capture, and a leads inbox. Paid plans add unlimited clients, more assistant actions, and integrations.
Yes. Clients log each meal from the client app — by food, with live calorie and macro totals, or with a quick photo when they're eating out. Every meal lands in your review queue lined up against the plan you built, so you can see nutrition adherence at a glance and reply in your own words. The assistant can estimate a photo meal's calories and macros, and you choose per client whether they see it. Meal logging is included on every plan.
Yes. Alongside the core food library, Assistant Coach includes opt-in regional food libraries for Brazilian, German, Indian, Spanish, and Serbian foods, over 3,000 local items with accurate macros. Switch on the markets you coach and your clients' real foods appear in the meal plan builder, off by default and included on every plan.
Yes. You can add a demo to any exercise — either upload your own clip or paste a YouTube link (one demo per exercise) — and your clients tap 'Watch demo' right inside their workout, so they see exactly how the movement should look before they train it. It's included on every plan, including Free.
Assistant Coach works for both personal trainers and online fitness coaches. Whether you train clients in person, online, or a mix — you can manage check-ins, build workout and meal plans, track progress, and use AI insights. The platform is designed for any fitness professional managing multiple clients.
Personal training software is a platform that helps personal trainers manage their client roster, deliver workout and meal plans, track progress, and handle administrative tasks. Modern platforms like Assistant Coach add AI-powered analysis to spot trends and surface coaching insights automatically.
Assistant Coach offers the most generous free tier in coaching software - every core feature included, no credit card, free forever. You get up to 5 clients with full access to AI insights, meal and workout plan builders, progress tracking, a branded client app, and your own coaching website.
Assistant Coach pulls everything that needs your attention — unreviewed check-ins, new workout videos to review, and follow-up tasks — into one daily to-do list across all your clients, so nothing slips. AI then drafts check-in responses in your voice and flags trends across weeks of progress data, turning hours of manual review into minutes — without the per-client fees most platforms charge as you grow.
TrueCoach is a solid workflow tool with a large exercise video library. Assistant Coach goes further: AI drafts your check-in responses and surfaces trends across weeks of client data, you get frame-by-frame video form review, your own lead-capturing coaching website, meal planning, and a branded client app — all on every plan. And you keep unlimited clients at one flat price instead of paying more as your roster grows. For coaches who want the full stack plus AI, not just workout delivery, Assistant Coach is the stronger fit.
Everfit is strong on wearables integration and has a fast AI workout builder. Assistant Coach focuses on the whole coaching loop: AI that drafts your check-in responses and surfaces trends, frame-by-frame video form review, meal planning, custom forms, and your own coaching website to bring new clients in — all included on every plan. At the same 5 free clients, Everfit gates forms, meal plans, macros and habit coaching behind paid - Assistant Coach includes every core feature. If you want depth across the entire client relationship, Assistant Coach gives you more for less.
TrainHeroic is built for strength and conditioning, with powerful programming tools and a coach marketplace. Assistant Coach is built for the whole coaching relationship — check-ins, meal and workout plans, progress photos, goals, a branded client app, and your own coaching website — with AI that drafts responses and flags trends, plus frame-by-frame video form review. If you coach general fitness and nutrition clients, not just barbell athletes, Assistant Coach covers far more of your day.
My PT Hub offers a broad feature set at a low price. Assistant Coach matches the essentials — check-ins, meal and workout plans, client app, forms, exports — and pulls ahead with AI that drafts your check-in responses and surfaces trends, frame-by-frame video form review, and your own coaching website with a lead inbox. Every core feature is included on every plan, with a genuinely generous free tier and unlimited clients when you upgrade — so you get more capability without the upsells.
Kahunas offers strong client-facing infrastructure with branded mobile apps and a large exercise library. Assistant Coach gives you a branded client app and your own public coaching website with a lead inbox to win new clients — plus AI that drafts check-in responses and surfaces trends, and frame-by-frame video form review. You can export all your data anytime, on any plan, and keep unlimited clients at one flat price. For coaches who want client-facing polish and an AI-assisted back office, Assistant Coach does both.
1FIT offers deep customization — phased roadmaps, supplement tracking, custom per-client metrics. Assistant Coach adds real AI on top of client management: it drafts check-in responses in your voice, surfaces trends across weeks of data, and reviews your workout plans for gaps. You also get frame-by-frame video form review, your own coaching website with lead capture, and full data export — all on every plan, with a free plan for up to 5 clients and every core feature included. If you want intelligent assistance plus client acquisition built in, Assistant Coach pulls ahead.
FitPros is a free coaching platform with workout programming and client management. Assistant Coach is a full-stack alternative — meal plans, workout plans, a complete client workout logger with built-in coach video review, AI-powered check-in analysis, progress photo comparison, goals, coach notes and todos, custom forms, a branded client app, and your own coaching website with lead capture. Everything exports on every plan, the free plan covers up to 5 clients with every core feature included and no credit card, and we publish our security and privacy practices openly so coaches can see exactly how their data is stored and protected.
See Assistant Coach in Action
Take a guided tour with a sample client and see the real product - check-ins, meal & workout plans, progress tracking, and coaching tools - in under 2 minutes.
Free to explore • No credit card • Up to 5 clients, forever • Export anytime