Fitness Coaching Redefined
Scale to 2-5x more clients with your intelligent coaching assistant.
Get priority dashboards, actionable insights and strategic brainstorming.
Up to 15 clients, forever - no credit card required
The Hidden Cost of Manual Coaching
Every week, you're losing time, money, and clients to inefficient workflows
Weekend Check-ins Flooding In
Weekend check-ins flooding in. No idea where to start or who needs help first.
Still Analyzing Client #7
90 minutes in, only 6 clients reviewed. Still comparing photos and searching for patterns.
Another Client Cancels
The warning signs were in their check-ins 2 weeks ago. You just didn't have time to catch them.
This was my story too
Here's why I'm building the solutionWhy I Built This
Built by someone who understands both the technology and the problem
Ex-Google Engineer Turned Fitness Coach Building the Future
After 5+ years building intelligent systems at Google, I left to pursue fitness. Achieved 10% body fat, started coaching, and immediately saw the problem: coaches need intelligence, not more spreadsheets. So I built it. And if you ever hit an issue, you talk directly to me — not a support ticket queue.
I use Assistant Coach daily to manage my own coaching clients.
What Traditional Software Can't Do (But We Can)
The intelligence gap that changes everything
Built with enterprise-grade engineering, refined through coaching experience.
Client Prioritization
Traditional Software
Can't tell you who needs help first
Assistant Coach
Priority dashboard shows exactly who's struggling
Pattern Recognition
Traditional Software
Can't detect hidden patterns
Assistant Coach
Spots trends and correlations humans miss
Coaching Guidance
Traditional Software
Can't suggest what to do next
Assistant Coach
Recommends personalized actions for each client
Retention
Traditional Software
Can't warn about at-risk clients
Assistant Coach
Early warning system saves clients before they quit
Stop using tools built by people who've never coached.
Get the intelligence advantageSee It In Action
The tools you'll use every day to coach smarter
Side-by-Side Photo Comparison
Compare client progress photos across weeks with an interactive before/after slider. See visual changes at a glance without digging through old check-ins.
- Before/after slider for any two check-in dates
- All photos organized chronologically by check-in
- Spot visual progress your clients might miss
Unlimited Clients. One Price.
Your cost stays the same whether you have 10 clients or 100.
Free
- Client dashboard with check-in queue
- Check-in tracking & reviews
- Progress photo comparison
- Client profiles (stats, history, medical, dietary)
- Meal plan builder
- Workout plan builder
- Printable meal & workout plans (PDF)
- Food library with macro data
- 1,000+ exercise library with private library support
- Custom forms & questionnaires
- Goal tracking & progress notes
- Coach notes with search
- Client workout logging & video review
- Branded client portal (forms, plans, goals)
- AI check-in response drafts
- AI client trend analysis
- Export your data anytime (CSV, PDF)Soon
Starter
- Unlimited clients
- Credit top-ups available
- Priority email support
- Client dashboard with check-in queue
- Check-in tracking & reviews
- Progress photo comparison
- Client profiles (stats, history, medical, dietary)
- Meal plan builder
- Workout plan builder
- Printable meal & workout plans (PDF)
- Food library with macro data
- 1,000+ exercise library with private library support
- Custom forms & questionnaires
- Goal tracking & progress notes
- Coach notes with search
- Client workout logging & video review
- Branded client portal (forms, plans, goals)
- AI check-in response drafts
- AI client trend analysis
- Export your data anytime (CSV, PDF)Soon
Pro
- Brainstorm in ChatGPT & Claude with your data
- Automated client remindersSoon
- Habit trackingSoon
- Voice inputSoon
- Social media content generatorSoon
- Stripe integration (0% platform fee)Soon
- Client dashboard with check-in queue
- Check-in tracking & reviews
- Progress photo comparison
- Client profiles (stats, history, medical, dietary)
- Meal plan builder
- Workout plan builder
- Printable meal & workout plans (PDF)
- Food library with macro data
- 1,000+ exercise library with private library support
- Custom forms & questionnaires
- Goal tracking & progress notes
- Coach notes with search
- Client workout logging & video review
- Branded client portal (forms, plans, goals)
- AI check-in response drafts
- AI client trend analysis
- Unlimited clients
- Credit top-ups available
- Priority email support
- Export your data anytime (CSV, PDF)Soon
What are AI credits? AI credits power all intelligent features - response drafts, trend analysis, coaching recommendations, and more. Every AI feature is available on every plan.
Get Started in 5 Minutes
Start with a guided tour using a demo client. See real AI insights, meal & workout planning, and coaching tools - no credit card, no clients needed.
Up to 15 clients, forever - try it in 5 minutes, no credit card needed.
Real Coaching Scenarios, Transformed
See how AI saves hours across different coaching challenges
Today: 2 Hours of Manual Triage
- 📱 Scroll through 25 check-ins trying to find who needs help most
- 📊 Manually compare photos, metrics, remember who was struggling
- ⏰ 2 hours later, finally ready to start actual coaching
Tomorrow: 5-Minute Priority Dashboard
- 🎯 Dashboard shows 3 high-priority, 8 routine, 14 on-track clients
- 💡 Smart suggestion: 'Spend 60% of time on Sarah, Mike, Lisa this week'
- ⚡ Total time: 5 minutes, strategic focus achieved
The Result:
Start every Monday with strategic focus instead of overwhelming confusion.
Frequently Asked Questions
Free Coaching Resources
Practical guides and insights for online fitness coaches.
The Tuesday Night Check-In Marathon
Check-in reviews eat hours every week. Here's why they take so long and what a faster review looks like.
Read article →
Why Scale Weight Misleads Coaches
Scale weight can swing 1-2 kg overnight from water alone. Here's what to track instead.
Read article →
The Real Cost of Fitness Coaching Software
Pricing pages show you 60% of what you'll actually pay. Here's what 10 platforms really cost.
Read article →Get Your Own Intelligent Coaching Assistant
Start with a guided tour using a demo client. See real AI insights, meal & workout planning, and coaching tools - all in 5 minutes.
Up to 15 clients, forever • No credit card required • Export anytime
No credit card required